MENS (hidden title) NEW RELEASES

This is not a plastic shaker upgrade — it’s a full replacement. The Stainless Steel Vacuum Shaker was built for athletes who want durability, temperature control, and a premium feel in one bottle.

Built with double-wall 18/8 stainless steel, this vacuum-insulated shaker keeps drinks cold longer while eliminating odor retention and flavor carryover common in plastic bottles. The integrated mixing basket and leak-resistant lid make it easy to take anywhere, finished with laser-engraved branding that won’t fade, peel, or chip over time.

• Double-wall vacuum insulated stainless steel
• Smooth-mix internal shaker basket (removable)
  
• Leak-resistant screw-top lid
• Flip spout for easy drinking
• Built-in carry loop for easy transport
  
• Odor-resistant and easy to clean
  
• Laser-engraved logo for permanent branding
  
• Measurement lines (770ml / 26oz)
  

The Hybrid Performance 5-Panel Hat is built for training, outdoor use, and daily wear where lightweight performance matters. Structured front panels and breathable materials deliver a secure, comfortable fit through movement and heat, while the water-repellent exterior helps handle sweat and weather. Finished with an adjustable snapback closure and internal sweatband, this hat is made to perform.

• 3-layer sweatband for sweat absorption across the brow
• Structured front panels
• Lightweight & breathable material
• Water-repellent technology
  
• Adjustable snapback closure
  

The Corduroy 5-Panel Skull Hat delivers a classic structured look with elevated texture and everyday wearability. Built with full corduroy fabric, this hat features a pre-curved bill and embroidered skull logo for a clean, understated finish. An adjustable metal buckle provides a secure, custom fit, making it easy to wear daily while maintaining structure and comfort across all conditions.

• Full corduroy styling
• 5-panel design with pre-curved bill
• Embroidered skull logo
• Adjustable metal buckle for a secure, custom fit
• One size fits most (up to 23.6 in / 60 cm)

The Initial Skull Cap Beanie is designed for lightweight warmth with a clean, low-profile fit. Its smooth flat-knit construction and seamless top create a streamlined skull cap silhouette that sits comfortably without added bulk, finished with a bold initial graphic.

• Smooth flat-knit construction with seamless top
• Skull cap silhouette (no cuff)
• Soft-touch acrylic for lightweight warmth
• Standard fit - one size
• 100% acrylic

The Corduroy Reapers 5-Panel Hat is designed as a refined everyday headwear option with a premium texture and a classic silhouette. Built with full corduroy styling and a structured 5-panel shape, it delivers a clean look that holds its form while staying comfortable for daily wear. Finished with embroidered Reapers script branding, this hat balances elevated materials with a timeless fit.

• Full corduroy styling
• 5-panel design with pre-curved bill
• Embroidered Reapers logo
• Adjustable metal buckle for a secure, custom fit
• One size fits most (up to 23.6 in / 60 cm)

The Stryda™ Run Belt was designed for distraction-free running, keeping essentials secure without adding bulk or bounce. Its low-profile, body-hugging design stays flat through strides, sprints, and high-output training while moving naturally with your body.

A dual-zone storage layout keeps fuel and valuables organized, while an adjustable buckle system delivers a comfortable, customizable fit. Reflective details and reinforced construction round out a streamlined belt built for consistent performance on every run.

• Low-profile design to reduce bounce during movement
• Dual-zone storage with zippered main pocket + side pockets
• Adjustable buckle closure for a secure, customizable fit
• Stretch elastic construction that moves with your stride
• Reflective details for added visibility in low light

The Skull Knit Cuff Beanie is a cold-weather staple built for everyday wear with a clean, minimal look. Made from soft acrylic yarn, it delivers lightweight warmth with a smooth feel that stays comfortable throughout the day. Finished with a classic cuff and subtle skull branding, this beanie is designed to pair easily with any rotation.

• 100% acrylic for warmth and soft to the touch feel
• Classic fit with 2.5" cuff
• Standard Fit - one size
• Skull branding tag on cuff

Cold weather training requires the right gear, especially when it comes to keeping your head warm without overheating. The Stryda™ Skull Cap was built for running, lifting, cycling, and outdoor training in cooler conditions where warmth and breathability both matter.

Constructed with stretch fleece fabric and a soft brushed interior, this lightweight performance beanie delivers warmth while maintaining airflow and comfort during movement. The low-profile design and ergonomic fit make it easy to layer under helmets, hats, or hoods.

• Lightweight stretch fleece construction
• Soft brushed interior for added warmth
• 3-panel ergonomic design for secure, contoured fit
• Flatlock seams reduce friction and irritation
  
• One size fits most

Cold weather shouldn’t stop your training. The Stryda™ Run Gloves were built for athletes who train outdoors, run in the cold, and put in the work no matter the conditions. Lightweight, flexible, and built for movement, these gloves keep your hands warm without slowing you down.

The fleece-lined interior provides warmth while the stretch performance fabric allows full mobility. Silicone grip palms improve control for cold weather runs, outdoor training, and everyday use.

• Fleece-lined interior for warmth and comfort
• Stretch performance fabric for full mobility
• Silicone micro-dot grip for better control
• Conductive fingertips for touchscreen use
• Adjustable wrist cuff with secure buckle closure
• Flatlock seams for durability and reduced irritation
  

The Reapers Skull Cap Beanie delivers a clean, low-profile fit with a bold script graphic. Built with a smooth flat-knit construction and seamless top, it sits comfortably without bulk. Made from soft-touch acrylic, it provides lightweight warmth while maintaining a streamlined skull cap silhouette designed to stay put.

• Smooth flat-knit construction with seamless top
• Skull cap silhouette (no cuff)
• Soft-touch acrylic for lightweight warmth
• Standard fit - one size
• 100% acrylic

The Skull Knit Cuff Beanie is a cold-weather staple built for everyday wear with a clean, minimal look. Made from soft acrylic yarn, it delivers lightweight warmth with a smooth feel that stays comfortable throughout the day. Finished with a classic cuff and subtle skull branding, this beanie is designed to pair easily with any rotation.

• 100% acrylic for warmth and soft to the touch feel
• Classic fit with 2.5" cuff
• Standard Fit - one size
• Skull branding tag on cuff

The Hybrid Performance Unstructured Hat is built for lightweight wear with a relaxed, low-profile feel. Designed with unstructured front panels and breathable performance materials, it delivers all-day comfort without sacrificing function. Water-repellent fabric helps manage sweat and light weather, while a 3-layer internal sweatband absorbs moisture across the brow. Finished with an adjustable snapback closure, this hat keeps the fit easy, comfortable, and versatile.

• 3-layer sweatband for sweat absorption across the brow
• Unstructured front panels for a casual, relaxed look
• Lightweight & breathable material
• Water-repellent technology
  
• Adjustable snapback closure
  

The Machine Low-Profile Trucker Hat is built for training, everyday wear, and the relentless mindset that defines Nick Lavery's MACHINE collection. Featuring a PVC MACHINE patch, branded seam tape printed with "the line between determination and madness," and a woven Machine clip label at the rear, every detail reflects the philosophy behind the collection.

Designed for athletes who stay locked in, this trucker hat combines a low-profile fit with breathable mesh panels and a moisture-managing sweatband to keep you comfortable throughout the day. Whether you're training, traveling, or representing the mindset beyond the gym, the Machine Trucker Hat is built to move with you.

• Low-profile 6-panel silhouette with a pre-curved bill
• Signature PVC MACHINE patch and collection detailing
• Internal seam tape featuring Nick Lavery's mantra
• Moisture-managing sweatband & breathable mesh back panels
• Adjustable snapback closure
• Woven Machine clip label at rear

The Skull Knit Cuff Beanie is a cold-weather staple built for everyday wear with a clean, minimal look. Made from soft acrylic yarn, it delivers lightweight warmth with a smooth feel that stays comfortable throughout the day. Finished with a classic cuff and subtle skull branding, this beanie is designed to pair easily with any rotation.

• 100% acrylic for warmth and soft to the touch feel
• Classic fit with 2.5" cuff
• Standard Fit - one size
• Skull branding tag on cuff

The Reapers Skull Cap Beanie delivers a clean, low-profile fit with a bold script graphic. Built with a smooth flat-knit construction and seamless top, it sits comfortably without bulk. Made from soft-touch acrylic, it provides lightweight warmth while maintaining a streamlined skull cap silhouette designed to stay put.

• Smooth flat-knit construction with seamless top
• Skull cap silhouette (no cuff)
• Soft-touch acrylic for lightweight warmth
• Standard fit - one size
• 100% acrylic